Banner guidelines

As we work to implement improvements to the online banner reservation system, the restart of banner reservations has been postponed and is tentatively planned for fall 2022.

Banner locations

The City offers two over-the-street banner locations on Santa Cruz Avenue that can be used for city-sponsored events, nonprofit organizations and community events (in that order of priority). The locations on Santa Cruz Avenue are at

  • Santa Cruz Avenue at Doyle Street
  • Santa Cruz Avenue at University Drive

Guidelines

  • Banner slots can be reserved up to 12 months in advance.
  • Reservations are made on a first-come, first-served basis.
  • Reservations may be limited to a maximum of two consecutive slots depending on availability.
  • Reservations can be made by completing and submitting in person banner permit application.
  • Banners are to be delivered to the City Corporation Yard (located at 333 Burgess Drive) at least one business day before scheduled to be put up. Banners not picked up within 72 hours of removal will become property of the City.
  • Banner are put up and taken down starting Monday at 7 a.m. and ending Monday at 7 a.m., with the exception of staff and equipment availability. The cost is $480 per slot for up to two consecutive weeks.
  • The City will not hold a particular location without receiving payment.

Banner specifications

  • No larger than 3 feet by 30 feet (minimum length of 15 feet)
  • At least six air baffles (which are installed in order to prevent ripping)
  • Metal grommets on all four corners and along the top edge with holes large enough for a 3/8-inch cable clamp
  • Constructed of heavy canvas or vinyl with a minimum weight of 13 ounces  (14 mil in thickness), minimum 500 denier polyester weave mesh (scrim), single sheet (not double or two pieces), edges doubled (hemmed 2 inches) and stitched.